This post is targeted particularly at writers (and even more specifically indie writers). I’m about to get a little technical about things, which will probably be very boring if it does not apply to you… fair warning. 😉
While working up Broken I came to a decision point: did I want to use Kindle Direct Publishing Select, or did I want to just do Kindle publishing + extended distribution on Smashwords? For those who are unfamiliar with the topic (and for those who are coming here specifically looking for a discussion on it), KDP Select is an optional agreement that an indie author can make with Amazon when they publish their ebook. Opting in to KDP Select gives Amazon 90 days of exclusivity on your ebook, meaning that you cannot e-publish your book on any other web-based outlets (Smashwords, Barnes and Noble, Kobo, iBooks, Wattpad, personal blogs, etc.) during the KDP Select period. During this time you make a 70% royalty on all sales and your book must be priced between $2.99 and $9.99 – no more and no less (this obviously limits the utility of using Select with shorter works better suited for a $0.99 price range). Once the exclusivity period is over you can either continue with KDP Select (automatic enrollment is selected when you start unless you change it) or choose to go with regular old KDP, the latter of which would allow you to then publish on other outlets as you would normally. It should be noted that none of these agreements affect print books, so you can do KDP Select and publish a paperback copy on Createspace without problems.
Amazon’s exclusivity alone would be rather meaningless if it did not come with some advantages, of course. In exchange for not publishing your ebook in other places, Amazon allows you access to certain promotional tools. You can choose to either list your book as free for 5 days (which can be spread throughout your 30 day enrollment period) or use a relatively new feature called Kindle Countdown Deals. During a countdown deal, you set your book price lower than the usual list price (even as low as $0.99) while retaining the 70% royalty rate for a period of 1 hour to 5 days. During the course of the countdown deal the price slowly goes up. Amazon has a special section where it advertises countdown deals, which gives your book more visibility – some authors have claimed increases of more than 900% in their sales from countdown deals alone without additional advertising, which is pretty hefty. As a caveat, you can only use a countdown period once during your 90 days. In other words, even if you only do a 1-hour countdown, once you use it you cannot use another countdown until your next enrollment period (as opposed to the free days which you can break up and use over time). You also cannot use both free promotions and countdown deals in the same period – you must choose one or the other.
Free days by themselves garner quite a bit of attention. When I had Tragedy in KDP Select I ran some free days, and each time I did I saw more than 100 downloads. Of course, the issue with this is that many readers will just troll for free books to download which they may or may not ever read, and this doesn’t always generate fans. Even if it does generate genuine readers, it doesn’t necessarily help your sales if you don’t have any other books out yet. I think that KDP Select probably helped Tragedy early on, but honestly I feel that the best thing to do to increase sales is to produce more work. This is of course based on what I’ve read from other authors more than anything – I’m still trying to get to where I have multiple novels, novellas, and short stories out there.
As you can see, KDP Select comes with some obvious pros and cons. The promotions can be useful to spring a relatively unknown book into the hands of readers, but you can only choose one kind of promotion to do per period. You cannot sell on other outlets, and you have to price your book at a minimum of $2.99, which may or may not be reasonable for your particular work.
In the case of Broken I’ve been rather torn on the subject. Broken is on the short end for a novella at 18,000 words (20k if you count the bonus material), so $2.99 is a bit of a stretch. However, I am very proud of this particular novella, and I don’t think that $2.99 is wholly unreasonable considering the quality and time spent, it just might be hard in a market where there are so many free and $0.99 books. I’m also already on the other outlets with Tragedy and Fathers and Sons, so it seems a little odd to have this one novella exclusive to Amazon.
In the end it’s only 90 days, though. If I go with a $2.99 pricepoint through KDP Select and it doesn’t work, and even if the promos do not help me whatsoever, I can open things up to other outlets and lower the price after one period. Some other authors have been successful with KDP Select novellas, as well, which has helped nudge me over the edge into trying it. It’s very hard to go with multiple distributors and then condense back to just Amazon, so this is a decision I will only be able to make once – I may as well give it a shot.
There you have a basic rundown of KDP regular vs. KDP Select, and my reasons for going Select with Broken in particular. I hope it was helpful!
In other news, I would like to congratulate Chris B., Julia W., and CJ R. for winning the Broken giveaway! For those who entered and did not win, please do check out the novella which releases on 6/26. Since I have decided on KDP Select there will be some deals ahead, and you will be the first to know. 🙂
Peace and long life.